213Deli x Gloss Angeles 2023 Best in Beauty - The LA Face Collection

by Nicole Collins
Los Angeles. The City of Angels. Lala Land. My hometown is by far one of the world’s most amazing cities. The sun shines all year. There are more stars on the streets than in the sky, and everyone is beautiful.
LA is a story telling town, and the beauty industry is a story telling industry. You buy products because you fall in love with the story behind the brand even if you don’t realize it. The people talking about a brand, the stores it’s sold in, the images you see of the models wearing the products. Those are all part of the story of a brand, and it’s what draws you in. You buy a second time because it’s good, but that first purchase is because of the story.
So many utterly amazing brands were born in LA: Hard Candy, Stila, Smashbox, Too Faced, and the list goes on.
When I started my career in beauty nearly twenty years ago, it was the advent of the indie brand. Before then, Estee Lauder and L’Oreal ruled the department stores and drug stores. So many of the indie beauty brands that disrupted the entire industry came from LA. Cheers to them for making beauty more radical and more fun!!

The LA Face collection features three of my favorite products from three amazing LA brands –
Anastasia Beverly Hills, Tower 28 and Caliray! You can use them together or individually to
get a laid back Malibu surfer girl look or you can go full Hollywood glam.



What’s more? Everyone who purchases the LA Face Collection is entered to win EVERY PRODUCT IN EVERY 213Deli x Gloss Angeles COLLECTION! That’s 15 products worth over $425! Three winners will be announced December 8th at 5pm PST.


Kirbie Johnson and Sara Tan, co-hosts of my favorite beauty podcast Gloss Angeles, are beauty junkies like me, and they know a thing or two about beauty!

These two give amazing beauty advice because they know their stuff. Kirbie spent 8 years at
POPSUGAR testing beauty products and building their beauty video vertical. She has tested thousands of beauty products and produced over 500 beauty segments and interviewed dozen of beauty brand founders. Kirbie’s a freelance beauty editor who has written for everyone that matters including Allure, Elle, Glamour, The Hollywood Reporter, The Cut, Byrdie and more.

Sara Tan became the Beauty Director at Refinery29 after spending seven years as the Senior Fashion and Beauty editor at Bustle. She’s a beauty junkie and writer who has contributed to all of the women’s and lifestyle publications that matter including Allure, InStyle, People, Parents, Coveteur, BRIDES, and Women’s Health and more.

Kirbie and Sara have curated three gorgeous, versatile products to take you from the beach to the red carpet and anywhere in between in this 2023 Best in Beauty LA Face Collection featuring Tower 28 Make Waves Mascara + Anastasia Beverly Hills Brow Freeze + Caliray Big Swell Lip Plumper.
Gloss angeles


Find this Allure Best in Beauty winning mascara on just about every list of Best Mascaras on the world wide web because it does it all. It lengthens, adds volume and even curls the lashes. It’s safe for sensitive eyes and has a curved “Triple-Wave Wand” made of three flexible suspended bands to pick up every single lash. Best thing about it, though, is the patented technology that keeps it from running even in high humidity! It’s a tubing mascara, which means the liquid forms a tube around each of your lashes. That’s what makes it smudge proof. When you wash it off, the tubes effortlessly slide right off the lashes and your whole face isn’t black.
Tower28 was founded by a beauty industry vet, Amy Liu. She launched the brand with the express aim of creating products for people with sensitive skin like her. The brand has become an indie darling and one of our favs. What’s the name about? Tower28 is a real lifeguard tower in LA and a literal sign of safety, community, healthy fun and clean living.


Arguably the best brow product on earth from the Godmother of the eyebrow herself, Anastasia Soare. Made with glycerin, Brow Freeze is conditioning and gives your brows a flexible hold that stays all day! Simply brush a tiny bit of the gel-wax through your brows with the included spoolie and shape your desired arches.
Anastasia is living the American dream. She moved to LA from her native Romania in the 80s and became an esthetician. She quickly realized that the brows were her ticket to stardom and created her signature brow shaping technique. She’s perfected the brows of mega celebs from Cindy Crawford to Oprah! She launched her beauty brand Anastasia Beverly Hills in 2000 and is now sold all over the world.


Plumped lips are in, and (whether you’re into fillers or not) you can instantly get that kiss-me- now pout with Caliray’s Big Swell Plumper. This hydrating lip plumper will give you up to 40% fuller lips and a little tingle. The jelly cream texture of this clean formula goes on clear via the hourglass applicator and pops illuminating iridescence + high glassy shine. Wear it alone or over your favorite lipstick.
Caliray was founded by Wende Zomnir (who also founded Urban Decay and later sold it to L’Oreal) and her soul sister Jenna Dover. Two California girls with deep beauty industry experience came together to launch a brand paying tribute to the California girl in all of us. The brand’s mantra is “life’s too short to spend it getting ready. so let your hair down and come play. maybe even take your top off if you’re feeling it.” Amen.


“We’ve got one more collection for you, Glamgelenos! And while the last few have included many of our favorites, this final curation is iconic. Why? Because it’s quintessentially Hollywood and includes everything you need to achieve the perfect LA Face — big lashes, bold brows, and a juicy pout.
If you listen to the pod, you know that we’ve been fans of Tower 28 from the very beginning. All of their beautifully-formulated, sensitive skin-friendly products have always impressed us, but when they launched their mascara, we knew we had something super special on our hands (or should we say lashes?) — and now you get to have it too! Make Waves is a gorgeous vegan mascara that does it all: volumizes, lengthens, and defines for wow-worthy, natural-looking lashes, guaranteed to get you compliments every time you use it.
No one does a brow like Anastasia Beverly Hills and the same goes for a brow wax. Brow Freeze, a buildable brow styling wax, will help you shape and set your brows and keep every brow hair in place for the rest of the day. Whether you’re looking to achieve a feathered brow or you just want to tame unruly hairs, Brow Freeze will help you do just that.
The LA Face wouldn’t be complete without glossy, kissable lips. Big Swell from Caliray promises 40% fuller lips with a subtle tingle, while keeping your pout nice and hydrated. It goes on clear with an illuminating iridescence, perfect to top off your favorite lipstick or to wear alone.” – Kirbie & Sarah

213Deli editors are beauty experts with eons of years of experience under our belts. We’ve tried it all and keep on trying everything new that comes out in an effort to save you the headache of wasting your time and money on things that aren’t worth it. We only write about and recommend products we truly love and are pretty sure you’ll also love. All products are chosen independently by our editorial team. If you buy something we link to, 213Deli may earn a commission.